The global trade landscape for agricultural commodities underwent a seismic shift in 2025. With the United States implementing significant reciprocal tariffs—climbing as high as 50% on certain Indian exports—the psyllium husk industry faced a defining moment. For a sector where India accounts for approximately 85% to 90% of the global supply, the “tariff shock” could have been devastating.
However, the industry’s heartland in Unjha, Gujarat, has not only survived but recalibrated. Leading the charge is Giriraj Enterprise, a name synonymous with purity and resilience, proving that the world’s demand for natural wellness remains stronger than any trade barrier.
The 2025 Tariff Impact on Psyllium Products
The August 2025 tariff hike significantly altered the pricing dynamics for Indian exporters. By August 27, 2025, overall duties on most Indian exports reached 50%, forcing a massive reassessment of supply chain strategies.
Product-Specific Challenges:
- Psyllium Husk Powder: As the most popular format for the nutraceutical and dietary supplement industries (accounting for ~72% of the market), the 50% tariff hit retail pricing in the USA hard.
- Psyllium Seeds & Whole Husk: Often used in bulk for pharmaceutical raw materials and specialized food processing, these saw a temporary slowdown in North American orders as buyers sought to deplete existing inventories.
- Kha Kha Powder: Frequently utilized as a cost-effective industrial binder and animal feed ingredient, this segment felt the squeeze as manufacturers looked for domestic alternatives to offset the landed cost.
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Strategy for Survival: Diversification Beyond the USA
The survival of the industry rests on market diversification. While the USA remains a major consumer, the 2025-2026 period has seen a decisive shift toward:
- Europe & UK: Leveraging the growing “Clean Label” movement and demand for organic fiber.
- Asia-Pacific: Tapping into the booming functional food markets in China, Japan, and South Korea.
- Middle East (UAE & Saudi Arabia): Expanding into the herbal products and traditional remedy sectors.
Exporters like Giriraj Enterprise have pivoted their focus, ensuring that premium-grade psyllium products reach health-conscious consumers in over 25 countries, effectively diluting the impact of a single-market tariff.
Giriraj Enterprise: Your Trusted Partner in the Post-Tariff Era
Located in the global Isabgol hub of Unjha, Giriraj Enterprise has transformed these trade challenges into an opportunity to showcase the versatility of Indian agriculture. We are not just psyllium suppliers; we are a comprehensive wholesale partner for the global health and food industries.
Our Comprehensive Product Portfolio:
- Psyllium Excellence: From high-purity Psyllium Husk Powder to Kha Kha Powder, we offer tailor-made specifications for the pharmaceutical, food, and pet food sectors.
- Whole & Ground Spices: Cumin, Dill, Fenugreek, and Nigella seeds sourced directly from India’s finest farms.
- Herbal & Wellness: Premium Senna pods and herbal powders that meet stringent international safety standards.
- Industrial Binders: High-grade Guargum and Psyllium fractions for technical manufacturing and food stabilization.
Why Global Buyers Choose Giriraj Enterprise?
Feature | Strategic Advantage |
Wholesale Bulk Capacity | Reliable supply chain capable of handling large-scale international orders even during logistics congestion. |
Purity & Certification | Adherence to ISO 22000, GMP, FDA, HALAL, and KOSHER standards. |
Strategic Location | Based in Unjha, the “backbone of psyllium trade,” ensuring the freshest harvest and competitive origin pricing. |
Custom Solutions | Private labeling and contract manufacturing for global brands looking to maintain margins under new tariff regimes. |
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Conclusion: A Future Rooted in Quality
While tariffs create temporary noise, the fundamental global shift toward plant-based preventative healthcare is permanent. The Indian psyllium industry’s resilience in 2025-2026 proves that quality and purity are the ultimate trade tools.
Giriraj Enterprise continues to bridge the gap between India’s agricultural heritage and the world’s wellness needs. Whether you are in Europe, Asia, or South America, we are ready to supply the bulk materials that power your brand’s success.
Mihir Shah is the CEO of Giriraj Enterprise, a trusted manufacturer, supplier, and exporter of Psyllium products, whole spices, ground spices, herbal products, guar gum and other agro products including Psyllium Husk, Psyllium Seeds, Psyllium Husk Powder and Kha Kha Powder. Founded in 1973 and based in Unjha, Gujarat, Giriraj Enterprise has grown significantly under Mihir’s leadership, establishing itself as a trusted name in the global market. With a focus on high-quality standards and adherence to international food norms, the company serves a wide customer base across the globe.
A strategic thinker with a passion for sustainable growth, Mihir has played a pivotal role in expanding the company’s production capacity, which now stands at 3,000 quintals per month, and in ensuring that Giriraj Enterprise remains at the forefront of innovation in the industry. His commitment to quality is reflected in the company’s stringent in-house quality testing and third-party verification, ensuring that all products meet the highest standards of excellence. He is dedicated to driving customer satisfaction by offering fast, reliable services both domestically and internationally.
Through his writing, Mihir shares valuable insights and knowledge about Psyllium, spices, herbal and other agro products, educating readers on their benefits and the role they play in promoting health and well-being. His goal is to provide factual, transparent information to help consumers and businesses make informed decisions.
